• Over 8 years of diverse Information Technology, Marketing and Management experience.
• International exposure and work experience - Canada, USA, Mexico, Monaco and the Middle East.
• Marketing Technologist with Cross-Functional experience in Marketing Automation, Email Marketing, Demand Generation, CRM, Digital Marketing, Lead Management, Demand Generation, Social Media Marketing, Event Marketing, International Marketing and International Trade.
• Multilingual - French, English, Arabic, Spanish.
Proven experience with Oracle Marketing Cloud (Eloqua), Adobe Experience Cloud, IBM Marketing Cloud, MailChimp, Infusionsoft, MS Dynamics, ePly, Bizzabo, Adobe Suite, MS Excel, Litmus, Google Analytics & Adwords, Tableau, Power BI, Hootsuite, SharePoint, HTML, SQL, Data, Analytics, Web Design, CASL, CAN-SPAM and more.
Develop strategies to improve engagement & increase efficiency to grow revenue faster.
Manage the flow of leads and prospects through the various channels until maturation.
Create personalized & responsive emails compliant with anti-spam laws and filters.
Develop, design and maintain websites, newsletters, and micro-sites. Manage both front-end and back-end.
Develop a strategical approach to market entry for Small and Medium entreprises.
Implement marketing automation architectures to increase brand awareness, drive engagement and generate leads.